About

About the Founders

How Our Story Began

The seed for Limon was planted when Co-Founder and CEO Lili Montes was a teenager. She served as the anchor for her high school news show and started a segment called Hot Spot, where she shared the best places to explore around her suburban hometown in Northern California.

Lili knew that she wanted to incorporate travel into her life and decided to resume her passion for hidden gems in college, now in Central California at UC Santa Barbara. She enlisted the help of her brother, Ramon, also at college in Santa Barbara, and together they revived HotSpot, and created a YouTube channel for the series.

Inspired by their love of exploration and motivated to share it with the world, they presented their YouTube video series at UCSB’s New Venture Competition in 2020. After creating, pivoting, building, watching and learning as the world responded and reacted to global and societal issues that ultimately affected the way people were traveling, they created and incorporated Limon® in 2022.

Lili + Ramon = Limon

The name Limon, a combination of the two founders’ first names, came to Lili and Ramon’s father in a dream. Limon means both “Lemon” and “Lime” in Spanish, and is a nod to the Montes siblings’ hispanic roots.

A data analysis from Crunchbase found that Latin-founded startups received only 2.1% of venture capital funding in 2021. Female-founded startups tend to hover around that same 2% mark, according to Forbes. Lili and Ramon hope to change that narrative with Limon!

Onward and Upward!

From Northern to Central to Southern CA, Lili and Ramon are both fully enlightened about what California has to offer, with adventure only a daytrip away! The duo intends to inspire others to squeeze the most out of their day(trip), as they continue to build their startup and are ready to pack up and go wherever their business needs take them in order to launch their app not only in CA, but anywhere people are inspired to seek and share daytrips!